About Pete Cohen

Best-selling author, leadership speaker & high performance coach

Pete Cohen is one of the world’s leading keynote speakers and business coaches on personal performance and leadership.


He mentors and coaches leaders in some of the most successful organisations globally. Hundreds of thousands of people from all over the world have been motivated and inspired by Pete to take the lead in their lives. He has professionally impacted the lives of business executives, top athletes, professionals in all walks of life and many more besides. Among the notable people Pete has coached are Sally Gunnell, Ellen MacArthur, Ronnie O’Sullivan and Arsenal Football Club. His work with international brands include Bic, Ingersoll-Rand, Premier Foods and Barclaycard.


Pete focuses on the importance of being inspired and people having a strong belief in themselves and what they do. He is the author of 19 published books, several of which have been best-sellers across the world, including Shut the Duck UpHabit BustingLife DIY and Sort Your Life Out. He has also presented his own show on TV, The Coach and was the resident Life Coach on GMTV for 12 years.


Pete is known as ‘The Inspirator’ for his relentless commitment to coaching and inspiring people to create a life of vision, passion and success. He shows people how to take the lead, not just in business but also in their health and relationships.

Life DIY

Do you sometimes feel your life is filled with ‘shoulds’ and ‘ought-tos’ and somewhere along the way you feel you’ve lost yourself?


Life D.I.Y. will guide you in examining whether the life you lead is really the life you want. It will help you observe yourself and make the changes you think are needed.


With advice to help you through tough times, Life D.I.Y. will help you uncover the real you. A life lived true to yourself is one that is fulfilling, enriching and exotic.

Start your D.I.Y. today!

Sort Your Life Out

Let Pete Cohen become your personal life coach and show you how to get your life sorted once and for all.


He covers the areas in our lives that cause us all anxiety and stress from time to time, whether it is body image and weight loss, confidence and self-esteem, time-management, stress and anxiety, relationships or just bad habits.


This book will provide you with the tools to help you increase your happiness and wellbeing and fulfil your full potential.

Habit Busting

How would you like to be your best self all the time? To be free and successful at work? To eat healthily? To give up smoking? To stop procrastinating?


Changing habits doesn't need to be a drama. It can be simple, it can be quick, and it can be fun.


This invaluable guide offers techniques to stop sabotaging yourself and straightforward strategies for bringing out your best.


‘Habit-Busting’ shows how in just 21 days you can turn a bad habit into a healthy one that can last a lifetime.

Pete's corporate clients

Pete Cohen presented to our team of highly experienced professionals all of whom hung on his every word and felt energised and enthused… Having Pete present was a tremendous benefit for all of us.

Robert Harris, Forth Capital

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